Seven Principles of Social Business

Seven Principles of Social Business (SB) were developed by Prof. Muhammad Yunus at the World Economic Forum in Davos, January 2009

• Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization

• Financial and economic sustainability

• Investors get back their investment amount only. No dividend is given beyond investment money

• When investment amount is paid back, company profit stays with the company for expansion and improvement

• Environmentally conscious

• Workforce gets market wage with better working conditions

• do it with joy