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Principles of Social Business

Seven Principles of Social Business


Seven Principles of Social Business (SB) were developed by Prof. Muhammad Yunus at the World Economic Forum in Davos, January 2009

  • Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization

  • Financial and economic sustainability

  • Investors get back their investment amount only. No dividend is given beyond investment money

  • When investment amount is paid back, company profit stays with the company for expansion and improvement

  • Environmentally conscious

  • Workforce gets market wage with better working conditions

  • do it with joy

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